We’re one day closer to the return of Jesus Christ! Now as awe-inspiring as that is, it also evokes a lot of thought about how many people have yet to know Him personally.
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Online evangelism is one method that is proving to be very effective in pointing more people to the Savior. This series of articles will explore what online evangelism is, why it’s important and how you can get involved.

There are other key players to help us understand online missions. Check out this series by Jamie Domm from the North American Division and this descriptive blog post by Rachel Lemons-Aitkens from the Seventh-day Adventist Church in Australia.

Also, we made this series available for download. Scroll down to the end and download the entire presentation for FREE!

Now let’s jump right in!

Online evangelism is the systematic and intentional use of internet platforms to spread the Gospel to the online population. The goal is to introduce people to Christ and then connect them to a church family.
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You may see the terms digital evangelism and online evangelism being used interchangeably. Both cover various evangelism strategies that require the use of the internet, cell phones, laptops, video cameras, and other modern technologies. Click here to see how these and other digital missionary terms are defined.

It is important to note, digital evangelism should be incorporated with traditional forms of evangelism – it does not replace traditional methods such as canvassing, tent meetings, or distribution of tracts. Gospel workers should survey their field and use the methods that would be most effective. ​

Another term you may come across is digital discipleship. It is “a movement to make disciples and inspire people to grow in discipleship.” Rachel Lemons-Aitkens explains three categories of digital disciples; content creators, content distributors, and content engagers.
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So whether you say online evangelism, digital evangelism, or digital discipleship, all of the terms involves working with people online (directly or indirectly) to propel them toward a strong relationship with Jesus Christ and bring them into a community of faith.

Digital Marketing
Digital Marketing incorporates strategies such as content marketing, search engine optimization (SEO), online ads, social media strategies, and other online methods to help churches and ministries rank higher in search results. That way, thousands more are blessed.

It is imperative to understand that online mission work must incorporate some form of digital marketing. For example, you may have an online Bible study group (your mission work) but you can get more people to join the study by running Facebook ads, creating social media graphics, or optimizing your website.

Content Marketing
Content marketing refers to the production and distribution of online material that elicits interest in church or ministry services, rather than direct publicizing and promotion. Materials can be blogs, videos, podcasts, or graphics.

Search Engine Optimization
Proper SEO goes a long way to ensure that websites showcasing our churches and other institutions are found by online seekers. Without SEO, quality information about Adventists remains hidden away online. Learn more and download our SEO Guidebook.

Online Advertising
Online ads (e.g. Facebook or Google ads) reach far more people than any other form of advertising. Churches can launch Facebook ad campaigns to promote evangelistic campaigns, community events, or any other program being hosted by the church. Ministries can recruit more supporters and get more donors through digital ads.

In part two, we will further explore why digital evangelism is desperately needed. Click here for more resources on Digital Evangelism and Discipleship.